Never-ending customer onboarding cost me 25% of revenue.

All while hitting the accelerator in Sales.

25% lost revenue.

That's one out of every four Euros in deal value going straight out the window — before the customer even saw value or paid an invoice.

What happened?
➡️ Operating in a low-tech target market.
➡️ Fragmented tech stack in daily operations.
➡️ Lot of boxes to check during onboarding.
➡️ Need of alignment between customer, partner and us.

In sho…